Social Media for Agriculture: Nebraska Corn Board’s Approach
Social media in agriculture is a link to conversation. This link ties consumers with producers, business with agribusiness, foodies with farmers, conservationists with environmentalists. Why should agriculture be involved? It’s a way for us to tell our story: ag’s story. It’s a way to dispel common myths out there about agriculture. It’s a way to converse with others about their views on food production. It’s a way to distribute information and facts. It’s a way to converse.
Media has evolved over time, and it’s only getting faster. It took radio 38 years to reach 50 million listeners, it took TV 13 years to reach 50 million users, and it took Internet 4 years to reach 50 million people. In less than nine months, Facebook added 100 million users. There is value to social media in numbers.
And it’s not going away. Everyday, more and more people – those involved in agriculture and those not – are joining the conversation. Many are wanting to talk about themselves and what they do, but also, many are wanting to learn. That’s where farmers come in. Farmers and ranchers are telling their story of agriculture through social media to reach those who want to learn.
“Everyday, farmers are ‘tweeting’ what they are up to and helping their ‘tweeps’ (Twitter followers) and others around the world better understand farming, farm life and food production.” —Farm Press
These videos are a series of videos featuring faces of Nebraska corn farmers. As part of the Sustaining Innovation campaign, these farmers share their stories of growing corn and raising livestock sustainably.
See more faces of farmers at TheCobSquad You Tube Channel.
We have a lot to say – a great story to tell. Join in the conversation. Get the tour of our social media avenues in this video.